I just read a popular discussion within an executive group on LinkedIn focused on Sales and Marketing. The entire discussion was about SEO, initiatives and strategy. Some of the comments were quite interesting:
“SEO is not for all industries”
There was entire section of the discussion where folks went back and forth on the pertinence of SEO, and how certain industries just do not benefit. The primary example was Berkshire Hathaway, who was used as an example over and over.
My initial argument and post was below:
I woke up this morning, and began to think about my post topic, and decided to rethink my post. I started with a look at the Berkshire Hathaway site:
I started laughing…it looks like my first site I built back in the Day. But it got me thinking. Does a company that is a massive owner of all different types of businesses really need an SEO optimized site, or content for that matter.
So, being the informed investor I am, I logged into my ETrade account and did some research. I found that the analyst community is just hammering the company. The company is rated at Hold, Poor, Neutral, Negative, etc. Could Berkshire Hathaway benefit from a massive PR overhaul, starting with their site? What would be the direction and strategy?